Web Development Trends That Can Boost Your Digital Marketing Efforts in 2021

There is always a competition that happens between technology and humans. Earlier people said technology increases or grows as per the human demand but the scenario has completely changed now, technology is growing and with regards to the growth people develop their need accordingly. Digital marketing companies have also seen a lot of changes in technology. Nobody ever thought that they could shop sitting at their home completely free and without any worry. But with digital marketing people believe that this can happen. Regular website designs apps then trendy website designs and so many more web development trends are we acknowledging since time. 

E-commerce websites have made the work of brands so easy for customers purchasing super easy. Flexibility is the key to increased conversions or sales. Trends are set to solve the present issues of the customers or buyers so that they can have a hassle-free buying or shopping experience. So today we are here to tell you some web development trends that can be effectively used by the digital marketing company to boost your digital marketing efforts for the present year. 

• Using AI: Artificial intelligence is the major trend that took place in the web development category. Nobody thought about this solution to maintain timely interaction with the customers or the traffic. Usage of AI tools on a brand’s website just to increase the interaction, timely response, and customer value decreases the bounce rate. This decreases the bounce rate on a brand’s website.                                                                                                                                                                                                    
• Voice search facility: Using the internet or search engines in our country especially was a bit difficult for many people due to the lower literacy and tech-savvy rate. People were more used to going and buying things manually rather than searching for them. Also with the language being English mostly people weren't very comfortable searching for things online. With the voice search facility, people with no English language knowledge can also search for the required things. Many brands are making it even easier by differentiating text and voice-based searches on their website. Zero confusion!                                                                                                                                                                                                                                               
• Progressive apps: Gone are those days when people were only concerned about the website being trendy and engaging, now customers or viewers or the traffic online expect not only a brand app but also a responsive and engaging app through which they can shop easily and quickly. Like websites, even apps are expected to be high on speed and smooth. The best example of this could be Pinterest. Pinterest has an “add to home screen button” this proves how much they are trying to connect and stay in the main place and in the eyes of the customers.                                                                                                          
• Single page apps: This is especially recommended for small or new businesses as they have an issue with releasing funds. In such a scenario if a small business goes for multi-page app development then it is quite difficult for them to get the best app developer and develop the app in such a manner that it is super fast and customers who land don't leave the application just because of the speed. Hence single-page apps are suggested. One more reason for this is people like scrolling only on social media platforms and not on a shopping platform so if the app is multi-page they get bored and tend to leave the app quickly.                                                                                                                                                                                                  
• Visual motion: Visual motion is nothing but our videos or gifs that are used to showcase people regarding the product. A picture might not tell or make them understand perfectly about any product but if there is a video, it can help them understand the product and its features quite easily. Also with videos, they can clearly watch the product. Also if we have social media insights, people are more connected to posts that are visual motion in nature rather than just a picture. 

So these are some of the web development trends that can definitely boost your digital marketing efforts and can prove to be a helping hand in your digital marketing strategies to gain more followers, increase your viewers and increase your conversions. So isn't it something that you were looking for?